Sans Superellipse Wogo 1 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, loud, playful, retro, confident, chunky, impact, approachability, retro display, geometric consistency, rounded, blocky, soft-cornered, compact, high-impact.
A heavy, rounded sans with broad proportions and a distinctly superelliptical construction: curves read as rounded rectangles rather than true circles. Strokes are thick and even, terminals are blunt, and corners are generously radiused, creating a soft-but-solid silhouette. Counters are relatively tight and often squarish, while the overall spacing and letterfit feel dense, producing a continuous dark rhythm in text. The lowercase is sturdy and compact, with simple, geometric joins and minimal modulation, and the numerals share the same wide, flat-footed, rounded-rect logic.
Best suited to large-scale display work such as headlines, posters, packaging, and bold brand marks where its wide stance and rounded, blocky forms can read clearly and feel intentional. It can work for short subheads or callouts, but extended paragraphs may feel dense due to the heavy color and tight counters.
The tone is bold and assertive with a friendly, toy-like softness at the corners. Its chunky geometry and dense color evoke poster-era display typography and high-energy branding, balancing approachability with a strong, attention-grabbing presence.
The likely intention is a high-impact, approachable display sans that uses rounded-rectangle geometry to feel modern and friendly while still delivering strong poster-level presence.
The design maintains a consistent rounded-corner language across straight and curved letters, which helps it hold together in large sizes. In longer lines it quickly becomes a solid texture, so breathing room and generous leading help preserve clarity.