Sans Superellipse Hogut 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flexo' by Durotype, 'Gltp Starion' by Glowtype, 'Litmus' by Indian Type Foundry, 'Diaria Sans Pro' by Mint Type, 'Dalle' by Stawix, 'Norpeth' by The Northern Block, and 'Ranelte' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, punchy, utilitarian, impact, clarity, approachability, modernity, rounded, compact, blocky, geometric, soft corners.
A heavy, geometric sans with superelliptical construction: rounds read like rounded rectangles, and straight strokes end in softly blunted terminals. Counters are compact and often squared-off, giving letters a dense, efficient footprint and strong color on the page. Curves are smooth and consistent, with minimal modulation and a sturdy baseline presence; diagonals and joins stay clean and simple, favoring stability over finesse.
Best suited to headlines and short statements where strong impact and clear silhouette matter, such as posters, signage, and packaging. It can also work for bold brand wordmarks and UI labels where a sturdy, modern presence is desired, though the tight counters suggest more comfortable use at larger sizes than in long, small text.
The overall tone is bold and straightforward, with a friendly softness coming from the rounded corners. It feels contemporary and practical, projecting clarity and confidence rather than elegance or delicacy. The dense shapes and compact counters add a slightly industrial, workmanlike voice suited to attention-grabbing messaging.
The design appears aimed at delivering a contemporary, high-impact sans that stays approachable by rounding corners and using superelliptical geometry. It prioritizes uniformity, solidity, and quick recognition, producing a strong typographic color for modern communication.
In the sample text, the weight and compact apertures create a dark, uniform texture that holds together well at larger sizes. Numerals match the letterforms with similarly robust, rounded-rectilinear shapes, reinforcing a consistent, functional character across text and display settings.