Sans Normal Lorov 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'JAF Bernini Sans' by Just Another Foundry, 'Famiar' by Mans Greback, 'Interval Next' by Mostardesign, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, urgent, confident, dynamic, playful, impact, motion, emphasis, attention, slanted, rounded, compact, punchy, high-impact.
A heavy, forward-slanted sans with rounded, almost inflated curves and compact internal counters. Strokes stay broadly uniform with only subtle modulation, creating dense black shapes and strong silhouettes. Terminals are clean and mostly blunt, while bowls and rounds lean toward circular construction, giving letters like O, C, and G a smooth, continuous flow. The overall rhythm is tight and energetic, with letterforms designed to hold together as bold blocks in words and lines.
Best suited to headlines, short statements, and display typography where strong presence is required. It works well for branding and packaging that need an energetic, bold voice, and for sports or event graphics where motion and emphasis are important. In longer text blocks it will feel dense and forceful, so it’s most effective when used sparingly for emphasis.
The tone is loud and kinetic, suggesting speed, momentum, and assertiveness. Its chunky, rounded shapes keep the energy friendly rather than aggressive, lending a sporty, promotional feel. The italic slant adds urgency and motion, making the voice feel active and attention-grabbing.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance and rounded geometry that keeps forms approachable. Its compact counters and thick strokes prioritize visibility and punch in large-scale applications, while maintaining clean, sans construction for straightforward, modern communication.
Capitals read as sturdy and poster-like, while lowercase forms stay simple and sturdy with single-storey structures where applicable, reinforcing a contemporary, utility-driven feel. Numerals are similarly weighty and built for impact, with large counters and strong curves that remain legible at display sizes.