Sans Superellipse Hubom 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Burpee' by Yock Mercado and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, impactful, industrial, sporty, poster-like, confident, maximize impact, save space, modernize block forms, sign-like clarity, strong hierarchy, blocky, condensed, rounded corners, softened, compact.
A heavy, condensed sans with compact proportions and a tall lowercase presence. Strokes are monolinear and dense, with rounded-rectangle (superellipse) curves that keep counters tight and corners softened rather than sharp. The design leans on squared geometry with subtle rounding in bowls and terminals, producing a sturdy, uniform texture in both caps and lowercase. Spacing is economical and the overall color is dark and even, emphasizing strong silhouettes and quick word-shape recognition at larger sizes.
Best suited to display settings where mass and compact width are advantages—headlines, posters, product packaging, labels, and bold UI callouts. It can work for short subheads or captions when ample tracking and size are provided, but its dense construction favors larger-scale text and strong hierarchy.
The font communicates strength and urgency with a utilitarian, headline-forward attitude. Its softened squareness adds a friendly, contemporary edge, keeping the tone bold and approachable rather than aggressive. The overall feel sits comfortably between industrial signage and modern sports branding.
The design appears intended to deliver maximum visual impact in limited horizontal space, using superelliptical rounding to modernize a blocky, condensed structure. It prioritizes bold silhouettes, consistent stroke weight, and a sturdy, sign-ready rhythm for attention-grabbing typography.
Round letters like O/C/G read as squarish ovals with tight apertures and compact counters, contributing to the dense typographic color. The numerals follow the same blocky logic, staying consistent in width and corner treatment for solid, sign-like readability.