Sans Normal Golum 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, presentations, posters, clean, modern, friendly, casual, approachable, readability, modernization, soft emphasis, approachability, versatility, rounded, humanist, open forms, soft terminals, slanted.
This typeface is a slanted sans with rounded construction and smooth, continuous curves. Strokes appear even and gently tapered by the diagonal movement, with soft, slightly rounded terminals that keep the texture light and airy. Counters are open and well-defined, and the overall rhythm is relaxed, with ample spacing and a steady baseline flow that reads comfortably in longer lines.
It works well for interface copy, product content, and general-purpose editorial settings where a friendly slanted emphasis is desired. The open shapes and calm rhythm also make it suitable for branding, presentations, and larger display lines that benefit from a modern, approachable voice.
The overall tone is contemporary and easygoing, combining a clean, modern feel with a warm, human presence. Its soft curves and unobtrusive slant give it an informal, conversational character without becoming quirky or decorative.
The design appears intended as a versatile slanted companion for everyday typography, prioritizing clarity and a smooth reading texture while adding a subtle sense of motion and informality through its consistent italic angle and rounded details.
Round characters maintain consistent curvature, while straight strokes stay slightly softened at the ends, helping the design avoid sharpness. Numerals follow the same slanted, open approach for a cohesive mixed-text appearance.