Sans Normal Rigak 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Devanagari', 'Neue Frutiger Hebrew', and 'Neue Frutiger Paneuropean' by Linotype and 'Between' and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui labels, friendly, modern, clear, approachable, confident, approachability, everyday readability, modern branding, softened geometry, rounded, soft corners, open apertures, compact, sturdy.
A rounded sans with sturdy, even strokes and softly blunted terminals. Curves are generously circular (notably in O/C/G and the bowls of B/P/R), with open apertures and clean joins that keep counters readable at larger text sizes. Proportions feel slightly compact in width with consistent cap height and a moderate, even rhythm; the lowercase shows a single-storey a and g, a broad, friendly e, and straightforward, geometric figures.
This font works well for branding systems, headlines, and short-to-medium copy where a friendly, modern presence is desired. Its rounded geometry and open counters also make it suitable for packaging, signage, and UI labels where quick recognition and a non-harsh tone are important.
The overall tone is friendly and contemporary, projecting clarity without feeling sharp or technical. Its rounded finishing and simple forms give it an approachable, everyday voice suited to general communication and brand-forward messaging.
The design appears intended to provide a modern, highly legible sans with softened edges for a warmer personality. It balances geometric construction with practical readability, aiming for a versatile voice that can feel both contemporary and approachable.
Uppercase forms are clean and geometric, with a straightforward diagonal in N and a stable, wide M. The Q uses a short diagonal tail, and the G includes a clear horizontal bar, both aiding quick recognition. Numerals are simple and robust, with rounded curves on 0/6/8/9 and a practical, readable 1.