Sans Superellipse Etkiy 3 is a bold, narrow, medium contrast, italic, normal x-height font visually similar to 'Grillmaster' by FontMesa, 'Oxford Street' by K-Type, 'Kuunari' and 'Kuunari Rounded' by Melvastype, 'Kilburn' by Talbot Type, and 'Tablet Gothic' by TypeTogether (names referenced only for comparison).
Keywords: posters, sports branding, packaging, titles, signage, sporty, urgent, industrial, headline, masculine, impact, space-saving, modernity, momentum, branding, condensed, slanted, rounded, compact, blocky.
A condensed, slanted sans with compact proportions and a strong, continuous stroke presence. Curves are built from rounded-rectangle geometry, giving bowls and counters a squarish softness rather than purely circular forms. Terminals are predominantly flat and abrupt, while joins stay sturdy and closed, producing dense interior spaces and a high-impact silhouette. Numerals and uppercase share the same tight rhythm, and the overall texture reads firm and uniform with minimal ornamental deviation.
Best suited to short, high-impact text such as posters, headlines, title cards, signage, and brand marks where a compact, forceful texture is desirable. It also works well on packaging and labels that need bold emphasis within limited horizontal space. For longer reading, it performs more comfortably at larger sizes where counters and spacing can breathe.
The tone is assertive and energetic, with a forward-leaning stance that suggests motion and emphasis. Its compact density and squared-round shapes give it an industrial, utilitarian feel that can also read sporty and competitive in display settings. The overall voice is confident and direct rather than delicate or conversational.
The design appears intended to deliver maximum emphasis in a condensed footprint, combining a forward slant with rounded-rectangular construction for a modern, muscular presence. It prioritizes punchy silhouettes and consistent rhythm over open apertures and long-form comfort.
Round letters like O/C/Q keep a distinctly squarish counter, and the Q features a small, integrated tail. The lowercase shows single-storey forms for a and g, reinforcing an engineered, streamlined look. The narrow fit and heavy forms create strong word shapes but can close up at smaller sizes where counters and apertures get tight.