Sans Normal Kolot 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'News Gothic' by Linotype, 'Amsi Grotesk' by Stawix, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, industrial, impact, speed, clarity, modernity, utility, oblique, geometric, compact, rounded, sturdy.
This typeface is a heavy, oblique sans with smooth, rounded curves and mostly closed, compact counters. Strokes are uniform with minimal modulation, and terminals are clean and blunt, producing a dense, high-impact silhouette. The uppercase feels broad-shouldered and stable, while the lowercase has a simple, contemporary construction (single-storey a and g) and a relatively short ascender/descender feel that keeps lines tight. Figures are sturdy and straightforward, matching the letterforms’ compact, no-nonsense rhythm.
It works best where strong emphasis and quick recognition matter: headline typography, poster and campaign graphics, brand marks and wordmarks, and bold packaging or product labeling. The oblique stance also suits sporty or motion-oriented themes, especially in short-to-medium text settings.
The overall tone is assertive and kinetic, with the forward slant suggesting speed and momentum. Its solid, compact shapes read as practical and tough, leaning toward a contemporary, utilitarian voice rather than a delicate or decorative one.
The design appears intended to deliver a contemporary, high-impact sans that signals motion and confidence while staying clean and broadly usable. Its simplified forms and compact counters prioritize punchy presence and consistent texture in display and brand-driven applications.
Round letters like C, G, O, and Q show controlled, near-elliptical geometry, while diagonals in A, K, V, W, X, and Y create a sharp, driving texture across words. The italic angle is consistent across cases, helping longer lines look unified and purposeful.