Sans Normal Negod 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Asgard' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, playful, sporty, retro, bold, friendly, impact, approachability, motion, display, rounded, chunky, slanted, soft corners, compact joins.
A heavy, slanted sans with broad proportions and rounded construction that favors large, smooth curves over sharp angles. Strokes are thick and consistently weighted, with subtly softened terminals and a slightly condensed internal counter rhythm caused by the mass of the shapes. The italic slant is prominent and uniform, while spacing feels tight and energetic, especially in dense text. Round letters (O, C, G) read as near-circular with ample curvature, and joins in letters like m/n/u show compact, sturdy arches that keep the texture dense.
Best suited to headlines, posters, logos, and packaging where a bold, friendly voice is needed and the italic movement can add momentum. It also fits sports and entertainment graphics, social media titles, and short callouts where dense, high-impact typography improves visibility.
The overall tone is upbeat and extroverted, mixing a friendly softness with a punchy, attention-grabbing presence. It suggests a casual, sporty confidence and a touch of retro display flavor, prioritizing impact and character over neutrality.
The design appears intended as a high-impact italic display sans that stays approachable through rounded forms and consistent stroke weight. Its proportions and dense texture aim to deliver strong presence in short phrases, while maintaining a smooth, contemporary rhythm across the alphabet and numerals.
At text sizes the heavy weight and tight counters create a dark, compact color, making it most effective where strong silhouette recognition is desired. The numerals and capitals carry the same rounded, high-mass feel, supporting a cohesive headline voice across letters and numbers.