Sans Normal Lirat 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Milo' by FontFont, 'FS Millbank' by Fontsmith, 'Mute' by Indian Type Foundry, 'Rooney Sans' by Jan Fromm, and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app headers, sporty, friendly, punchy, modern, loud, impact, momentum, approachability, modern branding, display clarity, rounded, oblique, soft corners, compact, bulky.
A heavy, oblique sans with rounded, compact forms and a smooth, low-contrast stroke. Curves are generously inflated and terminals are clean and blunt, giving counters an even, circular feel. The slant is consistent across capitals, lowercase, and numerals, producing a steady forward rhythm and a strong, unified texture in text. Spacing appears moderately tight for the weight, helping the design read as dense and impactful rather than airy.
Best suited to headlines, posters, and bold brand moments where a strong, italicized voice is needed. It works well for sports and lifestyle branding, energetic advertising, packaging callouts, and large UI or product headers where dense weight and clear silhouettes are advantages.
The overall tone is energetic and approachable, combining a bold, assertive presence with soft, friendly curvature. Its forward lean adds momentum and a sporty, contemporary attitude, making it feel promotional and action-oriented rather than formal.
This design appears intended to deliver maximum impact with an upbeat, contemporary feel: a bold italic sans that stays smooth and geometric, prioritizing strong silhouettes, consistent rhythm, and friendly rounded shapes for attention-grabbing display typography.
Uppercase shapes stay broad and simple with minimal internal detailing, while lowercase forms maintain rounded bowls and sturdy joins that preserve legibility at display sizes. Numerals follow the same inflated, geometric logic, keeping visual consistency in headlines and large-scale UI readouts.