Sans Normal Limaw 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cadmium' by AVP, 'Area' by Blaze Type, 'Poynter Gothic' by Font Bureau, 'Neusa Neu' by Inhouse Type, 'Fact' by ParaType, 'Aago' by Positype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, promotional graphics, sporty, punchy, energetic, modern, confident, impact, motion, display, branding, emphasis, slanted, rounded, compact, heavy, blunt.
A heavy, right-slanted sans with rounded, compact forms and a strong forward-leaning stance. Strokes are thick and largely uniform, with smooth curves and blunt terminals that keep counters open and shapes sturdy. Uppercase letters feel wide and stable, while the lowercase shows a livelier rhythm with single-story forms and simplified joins that read cleanly at larger sizes. Numerals follow the same robust construction, with broad bowls and minimal detailing for a solid, poster-friendly silhouette.
This font is well suited to short, high-impact settings such as headlines, posters, sports branding, and promotional graphics where momentum and weight are assets. It can also work for packaging or display signage that benefits from a compact, bold texture, while extended small-size reading is less ideal due to its density and strong slant.
The overall tone is assertive and kinetic, suggesting speed and impact rather than refinement. Its strong slant and dense weight create a sense of motion that feels contemporary and sports-oriented, with a bold, attention-grabbing voice.
The design appears intended as a bold italic display sans that delivers immediate impact and a sense of forward motion. Its rounded, simplified shapes prioritize clear silhouettes and consistent rhythm over fine detail, making it effective for attention-focused typography.
Spacing appears fairly tight in running text, reinforcing a compact, headline-driven texture. The italic angle is consistent across cases, and the rounder shapes (like O/C/e) balance the heavier, more angular moments (like A/K/V/W) for a steady, high-energy rhythm.