Sans Normal Adgum 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Performa' by Resistenza (names referenced only for comparison).
Keywords: ui design, app interfaces, headlines, branding, signage, modern, clean, friendly, tech, confident, modernize, humanize, increase clarity, add motion, streamline tone, rounded, geometric, oblique, open apertures, smooth curves.
This is a rounded, geometric sans with an oblique (italicized) stance and smooth, even strokes. Letterforms lean consistently to the right, with broad, open bowls and generous counters that keep shapes airy and legible. Curves read as circle/ellipse-driven, while joins and terminals stay clean and minimally articulated, giving the design a streamlined, contemporary rhythm. Numerals and capitals follow the same soft geometry, with wide set proportions and steady spacing that supports clear word shapes in text.
It suits interface typography, dashboards, and product UI where a clean, contemporary sans with a slight forward motion helps convey speed and modernity. The wide, open forms also work well for headlines, wayfinding, and brand systems that want a friendly geometric look without sacrificing legibility.
The overall tone feels modern and approachable, combining a tech-forward cleanliness with a friendly softness from the rounded geometry. The italic slant adds motion and energy without becoming expressive or calligraphic, keeping the voice practical and confident.
The font appears designed to deliver a contemporary geometric sans voice with added dynamism through an oblique posture. Its rounded construction and open counters suggest an intention to stay readable and welcoming while maintaining a crisp, modern presentation.
Round characters (like O/C/G/Q and o/e) appear especially prominent, reinforcing the font’s geometric construction. The oblique angle is consistent across cases, and the shapes stay simple and uncluttered, suggesting a design optimized for clarity at display and UI-friendly sizes.