Sans Normal Lirif 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Qamari Sans' by NamelaType; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; 'Monsal Gothic' by The Northern Block; 'Plusquam Sans' by Typolis; and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, friendly, retro, punchy, energetic, impact, motion, approachability, display readability, brand emphasis, rounded, slanted, bouncy, compact, soft corners.
A heavy, rounded sans with a consistent rightward slant and compact proportions. Strokes are thick and largely uniform, with softened corners and broadly curved joins that keep counters open even at bold weight. Curves are smooth and slightly squashed rather than geometric-perfect, and the overall rhythm feels lively, with subtle width differences across letters and numerals creating a dynamic texture. Terminals are clean and blunt, and the numerals follow the same sturdy, rounded construction for a cohesive set.
Best suited to headlines, brand marks, packaging, and promotional graphics where a bold, energetic voice is needed. It also fits sports and lifestyle contexts, signage, and social media graphics, especially when set with generous leading and spacing.
The tone is upbeat and approachable, combining a sporty punch with a slightly retro, headline-driven attitude. The slant adds momentum and a sense of motion, while the rounded shapes keep the voice friendly rather than aggressive.
The design appears intended to deliver maximum impact with an energetic, forward-leaning stance while staying friendly through rounded forms and open counters. It emphasizes strong presence and quick readability in display settings rather than neutral, text-focused restraint.
At larger sizes the chunky silhouettes read clearly and form strong word shapes, while the slanted, heavy forms can tighten spacing and darken color quickly in dense settings. The design’s smooth curves and open counters help preserve legibility for short bursts of text.