Sans Normal Ordil 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe; 'Engrez' by Indian Type Foundry; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; and 'Fuse', 'Fuse V.2', and 'Fuse V.2 Printed' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, impactful, sturdy, high impact, approachability, modern utility, clarity, rounded, blunt, geometric, compact, punchy.
A heavy, rounded sans with smooth curves and blunt terminals that keep the silhouette clean and compact. Counters are relatively tight for the weight, with consistent stroke thickness and minimal modulation, giving the letters a dense, poster-ready color on the page. Geometry leans toward circular and oval constructions (notably in O/C/G), while joins and corners are softened rather than sharp. Spacing feels straightforward and functional, producing a solid, even rhythm in both capitals and lowercase.
This style works best where short text needs to land with immediate impact—headlines, hero copy, posters, and prominent UI or signage labels. Its dense weight and rounded geometry also suit branding and packaging that need a modern, friendly presence.
The overall tone is bold and assured, with a friendly, approachable softness from the rounded shapes. It reads as contemporary and practical rather than formal, delivering emphasis without feeling aggressive.
The design appears intended as a versatile, high-impact sans that stays legible at display sizes while maintaining an approachable character through rounded forms and softened corners.
In the sample text, the weight produces strong emphasis and high visibility, especially in headlines. Numerals appear robust and straightforward, matching the letters’ rounded, heavy construction and maintaining clear differentiation at a glance.