Sans Normal Nonew 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, confident, playful, impact, approachability, clarity, modernity, simplicity, rounded, soft corners, bulky, geometric, compact apertures.
A heavy, rounded sans with large counters, soft joins, and a largely geometric construction. Curves are broad and smooth, while terminals are clean and squared-off rather than tapered. The forms feel slightly condensed in their interior apertures due to the thickness, giving letters a compact, solid silhouette. Lowercase shapes are simple and sturdy, with single-storey a and g, a short-shouldered r, and a dot on i/j that reads as a rounded square. Numerals are robust and highly graphic, with a distinctive angled-top 1 and a bold, circular 0.
Best suited for headlines and short, impactful text where its solid, rounded shapes can carry personality—such as posters, branding marks, packaging callouts, and high-visibility signage. It can also work for UI labels or badges when used at larger sizes with comfortable spacing.
The overall tone is upbeat and approachable, with a bold, poster-like energy. Its rounded geometry keeps it friendly and informal, while the weight and tight apertures add a confident, attention-grabbing presence.
The design appears intended to deliver maximum impact with a friendly, geometric voice—prioritizing bold presence, simple shapes, and clear silhouettes for contemporary display typography.
Spacing appears generous in the samples, helping the dense letterforms stay readable at display sizes. Diagonals (K, V, W, X, Y) are strong and crisp, and the Q shows a clear, simple tail that remains legible at a glance.