Sans Normal Lorat 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'CF Asty' by Fonts.GR and 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, energetic, confident, playful, modern, impact, momentum, friendly strength, display emphasis, brand voice, rounded, soft corners, chunky, compact counters, high impact.
A heavy, slanted sans with broad proportions and rounded, smooth curves. Strokes are consistently thick with minimal modulation, giving the letterforms a dense, graphic presence. Counters are relatively tight and apertures tend to be somewhat closed, while terminals read as softened and slightly tapered in places. Overall spacing feels sturdy and compact, with a forward-leaning rhythm that emphasizes momentum and emphasis in display sizes.
This style is best suited to large-scale settings where impact matters: headlines, posters, promotional graphics, and punchy brand moments. It also works well for sports or lifestyle branding, packaging callouts, and social media typography where a strong, energetic voice is needed.
The overall tone is bold and upbeat, projecting speed and confidence with a friendly, contemporary edge. Its rounded construction keeps the weight from feeling harsh, adding a playful approachability suited to energetic branding.
The design appears intended as an attention-grabbing display sans that combines a fast, forward-leaning stance with rounded forms for approachability. It prioritizes bold presence and immediate readability over delicate detail, aiming to feel modern, lively, and brand-ready.
The numerals match the same robust, rounded construction and maintain strong presence at a glance. The sample text shows good consistency across caps, lowercase, and punctuation, with the italic angle providing a continuous sense of motion across lines.