Sans Normal Kumos 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, retro, assertive, friendly, impact, motion, emphasis, modernize, energize, slanted, geometric, rounded, compact, heavy.
A slanted, heavy sans with rounded geometry and smooth, low-contrast strokes. Letterforms are built from broad curves and sturdy straight segments, with compact counters and softened terminals that keep the texture dense and even. Uppercase shapes read cleanly and blocky, while lowercase forms stay simple and single‑storey where expected, maintaining a consistent, forward-leaning rhythm. Numerals match the overall heft with rounded bowls and stable, legible silhouettes.
Well suited to bold display settings such as headlines, posters, event graphics, and brand marks that want a sense of speed and impact. It can also work for packaging and apparel-style graphics where a compact, energetic sans is desirable, and for short pull quotes or callouts where strong emphasis is needed.
The overall tone feels energetic and fast, with a sporty, poster-like presence that suggests motion and confidence. Its rounded construction keeps it approachable rather than harsh, giving it a friendly, contemporary take on retro athletic or mid-century display styling.
The design appears intended to deliver a confident, motion-forward display voice by combining a pronounced slant, rounded geometric construction, and dense stroke weight. It prioritizes punchy readability and visual momentum over delicate detail, aiming for high-impact typography in promotional and identity-driven contexts.
The slant and weight create strong word-shape momentum, especially in headlines, while the tight apertures and compact counters make it feel best at medium to large sizes. The glyph set shown maintains consistent angles and curvature, producing a cohesive, punchy texture across mixed-case text and numbers.