Sans Normal Okbab 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Lader' by Groteskly Yours and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, modern, friendly, confident, clean, approachable, clarity, modern branding, impact, everyday versatility, rounded, geometric, even rhythm, open counters, compact.
A sturdy sans with rounded, geometric construction and smooth, continuous curves. Strokes are consistently heavy with minimal modulation, giving the design a uniform color on the page. Uppercase forms feel broad and stable, while lowercase letters maintain clear, open counters and straightforward apertures. Terminals are clean and mostly square-cut, balancing the softness of the curves with a crisp, contemporary finish.
This font works especially well for headlines, branding systems, posters, and short marketing copy where a strong, friendly sans voice is needed. Its steady stroke weight and open forms also suit UI labels and navigation text, as well as packaging and signage that benefit from clear, high-impact letterforms.
The overall tone is modern and friendly, with a confident, no-nonsense presence. Its rounded geometry reads approachable and contemporary rather than technical, making it feel suited to mainstream digital and brand-facing contexts.
The design appears intended as a contemporary, geometric sans that prioritizes clarity and presence, combining rounded forms with crisp terminals for a balance of warmth and precision. It aims to deliver a versatile, brand-ready tone with strong readability in display and interface contexts.
The numerals follow the same solid, geometric logic as the letters, with clear silhouettes and generous internal space where applicable (notably in 0, 6, 8, and 9). The shapes keep a consistent rhythm across mixed-case text, supporting strong impact at larger sizes while remaining orderly in paragraphs.