Sans Normal Bodaj 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Northpole' by 38-lineart, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Bari Sans' by JCFonts, and 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, neutral, modern, clean, friendly, versatility, readability, neutrality, clarity, monoline, geometric, open apertures, rounded forms, even rhythm.
This sans serif shows monoline strokes with rounded, near-circular counters and smoothly drawn curves. Proportions feel balanced and steady, with straightforward construction in capitals and slightly more humanized, readable lowercase shapes. Apertures are generally open (notably in c, e, s), terminals are clean, and joins are simple, producing an even texture in lines of text. Numerals share the same calm rhythm, with clear, uncomplicated forms and consistent stroke weight.
It suits interface typography and product text where clarity and neutrality are important, as well as editorial layouts that need a steady, even typographic color. The clean shapes also work well for contemporary branding systems, wayfinding and signage, and presentation graphics where readability at a glance is key.
The overall tone is neutral and contemporary, leaning friendly rather than stark. Its smooth geometry and open shapes give it an approachable, utilitarian voice that stays out of the way in continuous reading.
The design appears intended as a versatile, modern workhorse sans: simple geometry, open counters, and restrained detailing aimed at dependable readability and broad applicability across digital and print contexts.
Uppercase characters are crisp and stable with minimal idiosyncrasy, while the lowercase includes familiar, legible constructions (such as a two-storey g and a straightforward, open e) that support paragraph use. The text sample maintains consistent color and spacing, suggesting it is intended to read cleanly at a range of display and text sizes.