Sans Normal Ishu 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Rhode' by Font Bureau, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Favela' by Machalski, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, retro, friendly, loud, impact, approachability, display, bold branding, playful tone, rounded, bulky, soft corners, bouncy, compact counters.
A heavy, rounded sans with broad proportions and a compact, blocky build. Strokes are thick and even, with softened corners and generous curves that keep the color dense but not harsh. Counters tend to be small and closed-in, giving letters a sturdy, packed look, while curves in C/O/S and the bowls of B/P/R stay smooth and geometric. Terminals are mostly flat and blunt, and the overall rhythm favors bold silhouettes and strong word shapes over fine internal detail.
Best suited for large-scale applications where bold shapes can carry the message: headlines, posters, branding marks, packaging, and short, high-contrast signage. It works particularly well when you want a friendly, graphic voice and can give it enough size and breathing room for counters to stay clear.
The tone is cheerful and attention-grabbing, with a toy-like solidity that feels friendly rather than aggressive. Its rounded geometry and compressed counters create a buoyant, slightly retro display flavor that reads as fun, confident, and high-impact.
The design appears intended to deliver maximum visual impact with approachable, rounded forms—prioritizing strong silhouettes, compact counters, and a cohesive, chunky rhythm for display typography.
In text, the dense weight and tight internal spaces create a strong, poster-like texture; spacing appears designed to keep words cohesive and punchy. Numerals match the letters’ chunky geometry, with rounded forms and minimal interior openings that reinforce the same bold, graphic presence.