Sans Normal Marad 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Enotria' by Aspro Type, 'Muller Next' by Fontfabric, and 'PODIUM Sharp' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, punchy, retro, friendly, chunky, impact, approachability, display emphasis, brand voice, retro flavor, rounded, soft corners, heavyweight, bulky, high impact.
A heavy, rounded sans with broad, blocky proportions and generously filled counters. Curves are smooth and balloon-like, while joins and terminals stay blunt and clean, producing a compact, poster-ready texture. The lowercase shows sturdy, single-storey forms with wide bowls and short, thick strokes, and the figures match the same dense, rounded construction for a unified color across lines.
Best suited to headlines and short statements where maximum impact and a warm, rounded character are desired. It works well for packaging, retail signage, and brand marks that need bold presence and quick recognition, especially at large sizes where the hefty forms can breathe.
The overall tone is bold and approachable, with a playful, slightly retro advertising feel. Its inflated shapes and strong mass give it an emphatic voice that reads as friendly rather than aggressive, making it feel suited to fun, attention-grabbing messaging.
The design appears intended to deliver high-impact display typography with a friendly, rounded voice. By combining oversized width with smooth curves and dense counters, it aims for strong visibility and a distinctive, approachable personality in promotional and branding contexts.
Round letters like O/C/G/S emphasize large internal shapes and smooth curvature, while diagonals in V/W/X/Y are cut with broad, confident angles that keep the silhouette strong. Spacing appears tuned for headline sizes, creating a solid, continuous rhythm in text blocks.