Sans Normal Riraf 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, soft, approachability, distinctive branding, soft modernity, playful tone, rounded, monoline, bubbly, quirky, smooth.
A rounded, monoline sans with soft terminals and generously curved joins. Forms are built from broad, even strokes with minimal modulation, producing a smooth, cushiony texture across lines. Counters are open and circular, with a notably rounded feel in bowls and shoulders, while some letters introduce subtle quirky cuts and asymmetries that keep the rhythm lively. Figures and punctuation follow the same softened geometry, giving text a cohesive, approachable color.
Well suited for branding and identity work that benefits from a friendly voice, as well as packaging, posters, and other headline-forward applications. It can also work for short paragraphs in contexts like children’s media, casual editorial callouts, and UI marketing copy where warmth and approachability are desired.
The overall tone feels warm and informal, with a cheerful, slightly whimsical character. Its rounded corners and buoyant shapes read as inviting and contemporary, leaning more toward friendliness than strict neutrality.
The design appears intended to deliver an accessible, modern sans with a soft, rounded construction and a touch of quirky individuality. It prioritizes a welcoming reading experience and a distinctive, upbeat presence in display and brand settings.
In the sample text, the font maintains an even, dark typographic color and consistent spacing, with distinctive personality coming from its rounded terminals and small idiosyncratic details in a few uppercase shapes. The large, smooth curves make it feel comfortable at display sizes while still holding together in short text settings.