Sans Normal Atbuh 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids media, friendly, playful, handmade, casual, approachable, humanized sans, casual display, playful tone, approachability, rounded, monoline, soft terminals, quirky, informal.
A rounded, monoline sans with gently irregular curves and subtle hand-drawn wobble. Strokes stay even with soft, slightly blunted terminals and occasional micro-variations that keep the rhythm lively without becoming rough. Counters are open and simple, with circular-to-oval bowls and compact joins; the overall texture reads clean but characterful. Uppercase forms are tall and straightforward, while lowercase shapes lean more casual, with a single-storey “a” and “g” and smoothly hooked descenders on letters like “j” and “y.” Figures are simple and rounded, matching the letterforms’ soft geometry.
Well suited to friendly branding, packaging, posters, and short headlines where an informal, hand-made voice is desired. It can also work for kids-oriented materials, crafts, and casual editorial callouts where warmth and readability need to coexist.
The font conveys a warm, human tone—lighthearted and inviting rather than technical or formal. Its slight unevenness feels like marker or casual sign lettering, giving text a personable, upbeat voice suited to playful messaging.
The likely intention is to provide a clean sans framework infused with hand-drawn charm—keeping the forms simple and legible while adding soft curves and gentle irregularities to avoid a sterile, purely geometric feel.
The design maintains consistent stroke weight and rounded construction across letters and numerals, helping mixed-case text feel cohesive. Letter shapes remain clear at display sizes, though the intentional irregularity gives lines of text a lively, animated color.