Sans Normal Arbig 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Jouets' by Alffonts, 'Sixta' by Hoftype, 'Neogrotesk' by Los Andes, and 'PG Gothique' by Paulo Goode (names referenced only for comparison).
Keywords: ui text, editorial, wayfinding, presentations, packaging, neutral, modern, clean, functional, friendly, legibility, versatility, neutrality, clarity, modernity, geometric, open apertures, even rhythm, monoline, rounded terminals.
A clear, geometric sans with near-monoline strokes and smooth, circular bowls. Proportions feel comfortably broad, with generous counters and open apertures that keep letterforms airy in both capitals and lowercase. Curves are clean and consistent, joins are tidy, and terminals read as straightforward and minimally shaped, producing an even, steady texture in text. Numerals follow the same simple geometry, with rounded forms and consistent stroke behavior that aligns well with the letters.
This font works well for UI labels and product copy where clarity and consistency are priorities. Its open forms and even color also suit editorial layouts, presentations, and general-purpose branding, and it can scale to signage-style applications where quick recognition matters.
The overall tone is neutral and modern, leaning friendly due to its rounded geometry and open, approachable shapes. It feels pragmatic and calm rather than expressive, suited to contemporary interfaces and straightforward brand communication.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a consistent geometric system. It aims to provide a contemporary, unobtrusive voice that can support many contexts without drawing attention to stylistic quirks.
In the sample text, the type maintains a stable rhythm at display sizes, with clear differentiation between similar shapes and a balanced mix of straight and curved strokes. The punctuation and spacing shown appear uncomplicated and designed to keep lines reading smoothly.