Sans Superellipse Ilty 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AT Pinko' by Ardyanatypes; 'Etrusco Now' by Italiantype; 'Dark Sport' by Sentavio; 'Address Sans Pro' by Sudtipos; 'Clinto', 'Inovasi', and 'Nova Pro' by XdCreative; and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logotypes, packaging, sporty, energetic, retro, punchy, assertive, impact, speed, branding, headline emphasis, modern retro, oblique, blocky, rounded, compact counters, high impact.
A heavy, oblique sans with broad proportions and soft, rounded-rectangle construction. Strokes are monolinear and compact, with tight interior counters and a pronounced rightward slant that creates forward motion. Curves read as superelliptical rather than geometric circles, and joins are sturdy and blunt, producing a dense, ink-trap-free silhouette. Overall spacing feels firm and slightly tight, emphasizing mass and continuity in words and headlines.
Best suited to short, high-impact settings such as headlines, poster typography, sports and team identities, punchy logotypes, and bold packaging. It also works well for promotional copy where an energetic, forward-leaning voice is desired.
The design conveys speed and force, with a confident, competitive tone reminiscent of athletic branding and bold editorial callouts. Its rounded corners keep the aggression friendly, giving it a modern-retro, action-oriented personality.
This font appears designed to deliver maximum visual punch with a fast, slanted stance, balancing hard-hitting weight with softened, rounded geometry for approachable strength. The consistent, compact construction suggests an intention to stay legible and cohesive at large sizes while projecting motion and urgency.
The numerals and uppercase forms are especially chunky, yielding strong color in blocks of text. The oblique angle is consistent across cases, and the lowercase maintains a clear, utilitarian rhythm that prioritizes impact over delicacy.