Sans Normal Ulgav 7 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: branding, editorial, packaging, ui, signage, clean, friendly, modern, calm, approachable, versatility, readability, modernity, warmth, rounded, humanist, open, crisp, geometric.
A clean, rounded sans with open counters and gently modulated strokes. Curves are built from smooth circular/elliptical geometry, paired with straight stems that end in softened, subtly tapered terminals. Uppercase forms feel broad and steady, while the lowercase keeps clear, simple constructions (single-storey a and g) with compact joins and a consistent rhythm. Numerals are straightforward and readable, matching the letters’ rounded bowls and restrained contrast.
Well-suited for contemporary branding systems, editorial subheads, and packaging where a friendly, clean sans is desired. Its open forms and clear numerals also make it a solid option for UI labels, dashboards, and signage where quick recognition matters.
The overall tone is modern and approachable, with a calm, friendly presence driven by rounded shapes and softened endings. It reads as contemporary and neutral rather than formal, making it feel welcoming and easygoing in both short labels and longer lines.
Likely intended as a versatile, general-purpose sans that combines geometric round forms with softened detailing for warmth and readability. The goal appears to be a modern, neutral voice that remains distinctive through its rounded construction and tapered terminals.
The design balances geometric roundness with slight humanist softening at terminals and joins, helping it avoid a rigid, purely constructed look. Spacing and internal whitespace appear generous, supporting clarity at display and text sizes.