Sans Normal Abmur 25 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Luxora Grotesk' by Designova (names referenced only for comparison).
Keywords: ui text, app design, web content, branding, editorial, modern, clean, friendly, casual, efficient, clarity, versatility, modernity, approachability, emphasis, humanist, oblique, open apertures, rounded forms, soft terminals.
This typeface is an oblique sans with smooth, rounded construction and minimal stroke modulation. Curves are generously open and the joins stay clean, giving letters a crisp, contemporary silhouette. Proportions feel balanced with a steady x-height and straightforward, legible shapes, while the overall rhythm is slightly lively due to the consistent slant. Numerals and capitals share the same calm geometry, with rounded bowls and simple, uncluttered terminals.
It performs well for UI and digital product typography where a clean, unobtrusive voice is needed, while the oblique stance can add emphasis without becoming decorative. It also suits brand systems, marketing copy, and editorial layouts that want a contemporary sans with a slightly dynamic texture.
The overall tone is modern and approachable, combining a practical, utilitarian clarity with a subtle sense of motion from the oblique angle. It reads as contemporary and friendly rather than formal, making it feel suitable for everyday communication and interface-forward design.
The design appears intended to provide a versatile, legible sans for modern communication, using rounded, open shapes for clarity and an oblique stance to introduce energy and emphasis. The overall restraint suggests a focus on broad usability across headings and short-to-medium text settings.
The letterforms prioritize open counters and clear differentiation between similar shapes, supporting readability at a range of sizes. The slant is consistent across uppercase, lowercase, and figures, which helps maintain a cohesive texture in continuous text.