Sans Normal Itmeg 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Murs Gothic' by Kobuzan (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, confident, sporty, friendly, impactful, modern, attention, branding, display, clarity, energy, rounded, soft corners, blocky, compact counters, high-ink.
This typeface is a heavy, wide sans with broad proportions and a sturdy, compact construction. Strokes are consistently thick with gently rounded joins and terminals, giving the forms a soft-edged, engineered feel rather than sharp geometric rigidity. Counters tend to be tight and enclosed, and bowls are full and rounded, producing a dense, high-contrast-on-page silhouette. The lowercase is straightforward and sturdy, with single-storey forms where expected and short, firm-looking ascenders/descenders that keep lines visually compact.
It works best where maximum visibility and a strong typographic voice are needed: headlines, posters, large-format advertising, packaging, and signage. The wide stance and compact counters make it particularly effective for short statements, logos/wordmarks, and brand systems that rely on bold, confident typography.
The overall tone is assertive and energetic, with a friendly smoothness that keeps it from feeling harsh. Its width and weight read as attention-grabbing and headline-driven, suggesting a contemporary, sporty sensibility suited to bold messaging and strong branding moments.
The design appears intended to deliver a powerful, contemporary sans voice with smooth, rounded shaping for approachability. Its broad proportions and dense construction prioritize presence and immediacy, aiming for high impact in display settings while keeping the forms simple and cohesive.
The figures appear built to match the same heavy, rounded rhythm as the letters, maintaining consistent color in mixed alphanumeric settings. In running text at large sizes, the dense counters and broad letterforms create a strong typographic “wall,” emphasizing punch over delicacy.