Sans Superellipse Ehgir 7 is a bold, very narrow, low contrast, italic, tall x-height font visually similar to 'Masifa' and 'Masifa Rounded' by Hurufatfont, 'Hype vol 3' by Positype, and 'Entropia' by Slava Antipov (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, wayfinding, sporty, urgent, modern, kinetic, industrial, space saving, high impact, speed emphasis, modern utility, condensed, slanted, compact, clean.
A compact, tightly set sans with a strong rightward slant and dense, vertical proportions. Strokes are heavy and largely uniform, with rounded, squarish curves that give bowls and counters a superelliptical feel rather than purely circular forms. Terminals are clean and blunt, joins are firm, and spacing is economical, producing a dark, continuous texture in text. The lowercase is built for presence at small sizes, with short ascenders/descenders and straightforward, utilitarian construction across letters and numerals.
This style performs best in headlines, signage, and short blocks of copy where a condensed, energetic voice is needed. It suits sports and streetwear branding, promotional graphics, and packaging where space is tight and strong contrast against the page is desirable.
The overall tone is fast, assertive, and contemporary, with a compressed, forward-leaning rhythm that suggests motion and pressure. Its tight build and weighty silhouette read as sporty and practical rather than delicate or literary.
The design appears aimed at maximizing impact and legibility in narrow horizontal space by combining condensed proportions with a brisk slant and sturdy, uniform strokes. The rounded-rectangle shaping keeps forms stable and consistent, reinforcing a modern, engineered look.
Capitals are tall and narrow with minimal flourish, while round letters like O/Q and e/c keep a squared-round geometry that preserves a consistent, compact footprint. Numerals follow the same condensed, punchy model, helping headlines and short callouts maintain a uniform, high-impact stripe.