Sans Normal Ogdo 23 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type, 'Priego' by Brenners Template, 'Innova' by Durotype, and 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, approachable, impact, clarity, approachability, modernity, simplicity, rounded, geometric, clean, compact, solid.
A very heavy, rounded sans with sturdy, even strokes and smoothly built curves. The forms lean geometric, with circular counters and softened joins that keep the texture uniform at large sizes. Terminals are clean and squared-off in places, while bowls and shoulders stay generously rounded, creating a dense, compact rhythm. Uppercase letters read blocky and stable; lowercase keeps simple construction with single-storey shapes and clear, open counters, supporting strong legibility despite the weight.
This typeface performs best in headlines, posters, and bold branding where a compact, high-impact voice is needed. It also suits packaging and signage that benefit from a friendly geometric look and strong presence, especially when set with generous spacing or in short bursts of text.
The overall tone is bold and upbeat, with a friendly, contemporary presence. Its rounded geometry feels approachable rather than aggressive, giving it a confident, straightforward voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a modern, rounded geometric feel, balancing assertiveness with approachability. Its simplified shapes and consistent stroke treatment prioritize clarity and visual uniformity in display typography.
The numerals match the heavy color and rounded construction, maintaining consistent weight and spacing alongside letters. In text settings, the font produces a strong, dark typographic color with clear word shapes, best suited to display sizes where its rounded details and counters remain open.