Sans Normal Likum 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type, 'Helvetica Now' by Monotype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, assertive, modern, friendly, impact, momentum, modernity, clarity, promotion, oblique, compact, rounded, punchy, clean.
A heavy, oblique sans with smooth, rounded curves and compact internal counters. Strokes remain broadly consistent, with minimal modulation, creating a dense, high-impact texture. Terminals are mostly blunt and clean, while the slant and slightly tightened spacing give lines a forward-leaning rhythm. Numerals and caps feel sturdy and uniform, with simplified construction that favors bold silhouettes over fine detail.
Best suited to display settings such as headlines, posters, hero banners, and branding where strong emphasis and quick legibility are needed. It can work well for sports and lifestyle graphics, packaging callouts, and promotional typography that benefits from a bold, slanted presence. For longer passages, it will read most comfortably at larger sizes where the tight counters and dense color have room to breathe.
The overall tone is energetic and confident, with a momentum that reads as fast and contemporary. Its weight and slant lend it a strong, promotional feel, while the rounded shapes keep it approachable rather than harsh. The voice is direct and attention-grabbing—more “headline” than “quiet text.”
The design appears intended to deliver maximum impact with a streamlined, contemporary sans structure, using a pronounced slant to add speed and immediacy. It prioritizes bold, easily recognized letterforms and a consistent, graphic rhythm for strong visibility in display applications.
In the sample text, the italic angle and dense blackness create a cohesive block, making short phrases feel powerful and urgent. Round letters (like O/C/G) appear generously curved, while diagonals (like A/V/W/X) are thick and stable, reinforcing a muscular, graphic impression.