Sans Normal Obnih 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Squad' by Fontfabric, 'Whitney' by Hoefler & Co., 'Avenir Next Paneuropean' and 'Neue Frutiger Cyrillic' by Linotype, 'Belle Sans' by Park Street Studio, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, playful, confident, retro, impact, approachability, display, brand presence, clarity, rounded, soft corners, stout, compact, bulky.
A heavy, rounded sans with broad, compact letterforms and softly squared curves. Strokes are consistently thick with minimal modulation, creating an even color and strong silhouette. Counters tend to be small and rounded, and terminals are blunt and clean, giving the shapes a sturdy, poster-ready feel. The lowercase is simple and geometric, with a single-storey “a” and “g,” a short-armed “r,” and a compact, high-shouldered “m,” while numerals are wide and weighty with clear, stable forms.
This face excels in headlines and display settings where a dense, high-impact word shape is desirable—posters, packaging, storefront signage, and bold brand marks. It also works well for short UI labels or badges when you want a friendly, chunky emphasis, though the tight counters suggest avoiding very small sizes for long passages.
The overall tone is bold and approachable, with a playful, slightly retro energy. Its chunky geometry reads as friendly and informal rather than technical, making it feel confident and attention-grabbing without becoming aggressive.
The design appears intended to deliver maximum impact with a rounded, approachable geometry: a sturdy display sans that stays clean and legible while projecting a warm, playful personality. The consistent stroke weight and compact proportions suggest a focus on strong typographic color and logo-like presence.
Round characters like O/Q/C/S lean toward squarish, rounded-rectangle construction, which helps maintain a consistent blocky rhythm. Diagonals in forms like A/V/W/X are thick and assertive, reinforcing the font’s strong, graphic presence at larger sizes.