Sans Normal Kobiz 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Pelago' by Adobe, 'Elisar DT' by DTP Types, 'Akwe Pro' by ROHH, 'June' and 'June Pro' by Schriftlabor, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: brand voice, packaging, posters, headlines, social ads, contemporary, friendly, informal, dynamic, approachable, built-in emphasis, friendly modernity, lively rhythm, clean readability, oblique, rounded, soft, clean, slanted.
A rounded, oblique sans with smooth curves and open apertures, giving letters a soft, fluid silhouette. Strokes are even and sturdy with minimal contrast, and terminals are clean without sharp spurs. The italic slant is consistent across caps, lowercase, and figures, creating a continuous forward rhythm. Proportions feel balanced and readable, with generous counters and straightforward, modern construction.
This font suits energetic brand systems, packaging, and promotional graphics where a friendly modern tone is needed. It works well for headlines and short-to-medium text blocks that benefit from an italic emphasis, such as pull quotes, taglines, and social or editorial display. It can also serve in UI accents or labels when a softer, more personable sans is desired.
The overall tone is contemporary and approachable, with the slant adding energy and a conversational feel. Rounded forms keep it friendly rather than technical, making the voice feel casual and human while still remaining clean and controlled.
The design appears intended to provide a modern sans voice with built-in motion and emphasis through a consistent oblique stance, while maintaining smooth readability through rounded forms and open counters.
The oblique angle and rounded geometry create a lively texture in paragraphs, especially in mixed-case settings. Numerals match the same smooth, slightly compact, forward-leaning style, supporting cohesive typographic color across text and UI-like labels.