Sans Normal Osmal 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ITC Franklin' by ITC, 'Plymouth Serial' by SoftMaker, and 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, straightforward, impact, clarity, modernity, approachability, geometric, rounded, compact, blocky, high-impact.
A heavy, geometric sans with broad, rounded curves and sturdy straight strokes. Counters are relatively small and apertures tend to be tight, giving the letters a compact, high-density color. Terminals are clean and mostly squared-off, while bowls and rounded letters (C, O, S) keep a smooth, circular construction. The lowercase shows single-storey a and g, a simple i with a square dot, and a short, robust t, reinforcing an efficient, contemporary rhythm across text.
Best suited for large-scale applications where strong presence is needed—headlines, poster typography, brand marks, packaging callouts, and short signage copy. It can also work for UI labels or navigation when set with generous spacing, but the compact counters suggest avoiding long passages at small sizes.
The overall tone is assertive and contemporary, combining friendliness from the rounded shapes with a no-nonsense solidity from the dense stroke mass. It reads as energetic and promotional rather than delicate, with a direct, headline-first personality.
Likely designed to deliver maximum impact with a clean, geometric voice: a bold, modern sans that stays approachable through rounded forms while maintaining a solid, economical structure for display typography.
In the sample text, the texture becomes noticeably dark and uniform, making word shapes bold and attention-grabbing but reducing internal detail at smaller sizes. Numerals are similarly weighty and simple, with strong silhouettes intended to stay clear in high-impact settings.