Sans Contrasted Hisu 2 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, retro, friendly, loud, attention grabbing, friendly display, retro flavor, strong legibility, blocky, rounded, bulky, high-impact, cartoonish.
This typeface is built from heavy, compact strokes with broad proportions and softened corners. Curves are generously rounded and often paired with flat, squared terminals, creating a chunky, cut-out silhouette. Counters are relatively small for the weight, and several letters show distinctive ink-trap-like notches or wedge cut-ins (notably in forms like S, Q, and 8), which add texture and help keep interiors open. The lowercase is large and sturdy with simple, single-storey constructions and minimal stroke modulation, producing a dense, even color in text.
It performs best in large sizes where its sculpted counters and notched details can be appreciated—headlines, posters, logos, packaging, and bold signage. The dense weight and broad stance make it effective for short, high-impact phrases and playful brand voices.
The overall tone is upbeat and assertive, combining friendliness with a strong, attention-grabbing presence. Its chunky geometry and quirky cut-ins give it a retro, poster-like energy that feels approachable rather than severe.
The design appears intended as a characterful display sans: maximize visual impact while keeping letterforms friendly through rounded geometry and simplified construction. The added notches and angular facets introduce a distinctive rhythm that helps differentiate shapes at heavy weights.
Diagonal-heavy shapes like A, V, W, X, and Y appear sharply faceted, contrasting with the rounded bowls of B, D, O, and P. Numerals follow the same robust logic, with especially distinctive forms for 2, 3, 8, and 9 that lean toward display styling over neutrality.