Sans Normal Jalis 12 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Premis' and 'Resident' by Fenotype, 'Rhode' by Font Bureau, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, retro, playful, confident, display impact, warmth, graphic clarity, modern retro, soft corners, round terminals, geometric, bubbly, compact counters.
A heavy, rounded sans with broad proportions and a smooth, geometric construction. Strokes are uniform and the curves are generously inflated, giving bowls and counters a compact, pill-like feel in letters such as a, e, and g. Terminals are consistently softened, and diagonals (V, W, X, Y, Z) read sturdy and stable rather than sharp. Numerals follow the same chunky, rounded logic, producing strong silhouettes at display sizes.
Best suited to headlines and short blocks where its wide, rounded shapes can read clearly and set a friendly, high-impact tone. It works well for branding, packaging, and signage that benefits from a bold, approachable voice, and can also support large-format editorial or promotional typography where texture and presence are desired.
The overall tone is upbeat and approachable, with a distinctly poster-like confidence. Its soft geometry and rounded endings add warmth, while the dense black shapes deliver impact and a slightly retro, pop sensibility.
The design appears intended as a modern, geometric display sans that maximizes visual mass while keeping the tone friendly through rounded terminals and simplified construction. It emphasizes immediate recognizability and a cohesive, graphic rhythm for attention-grabbing settings.
In text, the weight and width create a strong color on the page, with rounded joins and enclosed spaces that favor larger sizes. The forms feel intentionally simplified and graphic, prioritizing bold silhouettes over delicate interior detail.