Sans Normal Kebew 12 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Gimbal Grotesque' by AVP and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, confident, modern, friendly, emphasis, momentum, modernity, approachability, impact, oblique, rounded, soft terminals, large counters, compact spacing.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes are largely monolinear with gentle curves and softened terminals, giving forms a slightly cushioned feel rather than sharp, industrial edges. Counters are generous in letters like O, P, and e, while the overall rhythm is tight and forward-leaning, producing a strong, continuous texture in text. Numerals are sturdy and simple, matching the letterforms with rounded joins and clear, no-nonsense construction.
Best suited to headlines, short statements, and prominent UI or marketing callouts where impact and momentum are desired. It also fits branding and packaging that benefit from a bold, modern voice, particularly in sporty or youth-oriented contexts. The wide, open forms can help keep large text readable on signs and promotional graphics.
The design reads energetic and assertive, with a fast, athletic slant and a bold presence that feels contemporary. Rounded detailing keeps the tone approachable and friendly, balancing the force of the weight with a softer, more consumer-facing personality.
The font appears designed to deliver strong visual emphasis with a sense of speed and modernity, combining a substantial weight with rounded, friendly construction. Its consistent stroke behavior and roomy counters suggest an intention to stay legible at larger sizes while projecting confidence and energy.
The italic angle is prominent enough to shape word silhouettes and add motion, while the wide set and large internal spaces help maintain clarity at display sizes. In longer lines, the dense stroke mass and slanted posture create a pronounced headline texture, making it feel purpose-built for emphasis rather than quiet body copy.