Sans Superellipse Pimay 7 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Fairweather' by Dharma Type, 'Bellfort' by GRIN3 (Nowak), and 'Branding SF' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, condensed, industrial, assertive, retro, poster-like, space-saving, high impact, display clarity, modern utility, blocky, compact, sturdy, rounded-corners, vertical stress.
A compact, tightly proportioned sans with heavy strokes and minimal modulation. Many curves resolve into softened, squarish bowls and rounded-rectangle forms, giving counters a compressed, superelliptic feel. Stems are straight and vertical, terminals tend to be blunt with small rounding, and joins stay clean and closed, producing a dense, uniform texture in words. The lowercase is straightforward and compact, with short ascenders/descenders relative to the overall tight set, and numerals follow the same sturdy, condensed construction.
Best suited to headlines and short blocks of text where space is tight but impact is needed, such as posters, signage, packaging callouts, and bold brand wordmarks. It can also work for editorial display settings that benefit from a dense, condensed texture.
The overall tone is forceful and utilitarian, with a slightly retro, signage-like flavor. Its compact rhythm and squared rounds read as confident and no-nonsense, leaning toward industrial and editorial display rather than delicate or expressive.
The design appears intended to deliver maximum presence in a narrow footprint, using squared-off rounds and blunt terminals to create a strong, modern-industrial voice while keeping forms friendly through subtle corner softening.
In the sample text, the font maintains strong color and consistent rhythm at large sizes, with punctuation and dots appearing sturdy and clearly present. The condensed build increases impact and economy of space, while the softened corners keep the black shapes from feeling harsh.