Sans Normal Modur 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids branding, logos, playful, chunky, retro, friendly, punchy, display impact, friendly branding, retro fun, playful tone, rounded, bulky, bouncy, cartoonish, soft corners.
A heavy, rounded sans with broad proportions and blunt terminals. Curves are full and circular, while joins and corners often resolve into slightly faceted, wedge-like cuts that add a lively, handmade rhythm. Counters are compact relative to the stroke mass, and punctuation (like the period) appears as a sturdy dot, reinforcing the dense color. Overall spacing and shapes emphasize bold silhouettes and simplified geometry over fine detail.
Best suited for short, high-impact settings such as headlines, posters, stickers, and packaging where bold silhouettes need to read instantly. It also works well for playful branding, event promotions, and logo marks that benefit from a friendly, chunky presence.
The font projects a cheerful, attention-grabbing tone with a bouncy, slightly goofy energy. Its chunky forms and softened geometry feel approachable and humorous, leaning toward a nostalgic display look rather than a neutral workhorse voice.
The design appears intended as a characterful display sans that maximizes impact through oversized, rounded forms and simplified, high-mass shapes. The added angular cuts and notches introduce personality and motion, helping the letters feel crafted and animated rather than purely geometric.
Several letters show distinctive cut-ins and angled notches (notably in S/s and some diagonals), which create a textured, cut-paper effect at large sizes. The numerals are similarly weighty and stylized, maintaining the same rounded mass and compact internal openings for a cohesive set.