Sans Normal Lyrog 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Passenger Sans' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, energetic, punchy, friendly, retro, impact, motion, headline strength, approachability, branding, oblique, rounded, blocky, compact, soft corners.
A heavy, oblique sans with broad, rounded forms and compact apertures. Strokes are thick and even, with smoothly curved joins and subtly softened terminals that keep the mass from feeling harsh. The uppercase is wide and sturdy with simple, geometric construction, while the lowercase stays compact with a single-storey “a” and “g” and a short, sturdy “t,” maintaining a consistent, dense rhythm. Numerals are similarly robust and highly graphic, with closed counters and strong silhouettes that read well at display sizes.
Best suited to headlines, posters, and short copy where its dense forms and strong slant can deliver impact quickly. It works well for sports branding, promotional graphics, packaging callouts, and any setting that benefits from a loud, energetic typographic voice.
The overall tone is confident and high-impact, with an energetic slant that suggests motion. Rounded geometry and generous weight give it an approachable, friendly feel, while the dense shapes add a bold, poster-like presence.
The design appears intended to provide a bold, fast, and highly legible display voice with a friendly geometric character. Its consistent slant and rounded construction prioritize momentum and visual punch over fine detail, making it effective for attention-grabbing applications.
Spacing appears tuned for strong word shapes in headlines, with tight internal counters and pronounced ink coverage that can fill in at smaller sizes. The italic angle is consistent across caps, lowercase, and figures, reinforcing a cohesive forward-leaning texture.