Sans Normal Kemay 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold; 'Dexperdy', 'Neo Namoni', and 'Pro Sotan' by Differentialtype; 'Moveo Sans' by Green Type; 'PF Square Sans Condensed Pro' by Parachute; 'Air Superfamily' by Positype; 'Aksioma' by Zafara Studios; and 'Pulse JP' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, energetic, bold, modern, confident, impact, motion, attention, modernity, display clarity, slanted, rounded, compact, punchy, solid.
A heavy, right-leaning sans with rounded, smoothly modeled curves and largely uniform stroke thickness. The forms are compact and sturdy, with generous bowls and soft corners that keep the weight from feeling harsh. Counters are relatively tight but remain open enough for clear letter recognition, and the overall rhythm is driven by the consistent slant and broad, stable verticals. Numerals match the letterforms with similarly rounded terminals and substantial weight, producing a cohesive, headline-forward texture.
This font is well suited to headlines, posters, and promotional graphics where a strong, energetic presence is needed. It can work effectively for sports and fitness branding, product packaging, and attention-grabbing web banners, especially where a sense of speed and momentum supports the message.
The slanted, weighty construction gives the font a fast, assertive tone associated with motion and impact. Its rounded geometry keeps the voice friendly and contemporary rather than aggressive, making it feel confident, upbeat, and performance-oriented.
The design appears intended to deliver maximum impact with a modern, rounded sans structure and a strong forward slant. It prioritizes visual momentum and bold legibility for display-driven typography rather than quiet, long-form reading.
The italic angle is pronounced, which increases dynamism and helps build a strong directional flow across lines of text. The bold massing creates a dense color on the page, so it reads best when spacing and size allow the counters to breathe.