Sans Superellipse Oggup 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Cord Nuvo' by Designova, 'Neusa Neu' by Inhouse Type, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, labels, industrial, assertive, retro, compact, utilitarian, space saving, impact, sturdy tone, industrial styling, blocky, rounded corners, condensed, sturdy, high impact.
A compact, heavy sans with rounded-rectangle construction and broadly uniform stroke weight. Corners are softened and terminals are squared off, producing a superelliptical, molded look rather than a geometric circle-based one. Counters are tight and openings are small, especially in letters like B, P, R, and e, which increases density and dark color on the page. The lowercase is simple and vertical, with short extenders and minimal modulation; figures are similarly blocky with rounded corners and firm, flat horizontals.
Best suited to short, high-impact settings such as headlines, posters, labels, and bold packaging or product marks where a compact footprint is useful. It can also work for signage or wayfinding when set large, where the dense strokes and firm silhouettes carry well.
The overall tone is forceful and workmanlike, with a compressed, high-impact presence that reads as industrial and slightly retro. Its rounded corners keep it from feeling sharp or aggressive, but the dense color and tight counters still project authority and urgency.
The design appears intended to deliver maximum visual weight in a condensed width, using rounded-rectangle forms to create a distinctive industrial texture while remaining clean and sans-serif. The tight counters and sturdy construction prioritize punchy presence and consistent, block-like rhythm.
In the sample text, the texture stays even and compact across long lines, emphasizing a strong vertical rhythm. The narrow proportions and small apertures can make inner shapes fill in visually at smaller sizes, while at display sizes the rounded-rectangle geometry becomes a defining stylistic feature.