Sans Superellipse Usba 5 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Vito' by Dots&Stripes Type and 'Allumi Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, techy, sporty, industrial, futuristic, confident, impact, modernity, branding, clarity, utility, squared-round, blocky, compact, soft corners, geometric.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and consistently softened corners. Curves read as squared-off bowls and counters rather than true circles, giving letters like O, Q, and 0 a cushiony, rectangular feel. Strokes are monolinear with sturdy terminals; horizontals and verticals carry similar weight, and joins are clean and mechanical. Proportions are expansive, with broad uppercase forms and wide numerals; lowercase maintains a steady x-height and simplified shapes (single-storey a and g, compact apertures, and short, squared shoulders).
Best suited to headlines and short phrases where its width and mass can create strong presence. It also works well for logos, labels, packaging, and signage that benefit from a geometric, tech-forward voice. In longer setting, it performs most comfortably at larger sizes where the tight counters and blocky rhythm remain clear.
The overall tone is modern and engineered—friendly at the edges but assertive in mass. Its squared-round geometry evokes contemporary tech interfaces, motorsport branding, and product design aesthetics, projecting confidence and forward motion.
The design appears intended to deliver a bold, contemporary voice using superelliptical geometry—combining the approachability of rounded corners with the authority of large, squared forms. It prioritizes strong silhouette, brand impact, and a clean, engineered rhythm over delicate detail.
Counters tend to be relatively tight and rectangular, which reinforces a dense, impactful texture in text. Diagonals and angled strokes (A, K, V, W, X, Y, Z) are crisp and straight, balancing the otherwise rounded-corner theme. Numerals are especially display-oriented, with broad footprints and stylized curves that favor brand character over neutrality.