Sans Normal Logak 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Actay' and 'Gatter Sans' by Arodora Type, 'Neutro' by Durotype, 'Everest Pro' by NicolassFonts, and 'Morph' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, confident, punchy, modern, impact, speed, attention, brand voice, legibility, slanted, compact, rounded, blocky, high-impact.
A heavy, slanted sans with broad, rounded bowls and smoothly curved shoulders paired with straight, decisively cut terminals. Letterforms lean consistently and feel tightly drawn, with compact apertures and sturdy counters that keep the silhouette dense. Curves are built from near-circular geometry, while diagonals and joins stay crisp, producing a clean, contemporary rhythm in both caps and lowercase. Numerals are robust and simplified for quick recognition, matching the same bold, unified stroke behavior.
This face is best suited for high-impact display work such as headlines, posters, sports and fitness branding, promotional graphics, and packaging callouts. It also performs well for short UI labels or section headers when a bold, energetic voice is needed, but its dense counters suggest avoiding long passages at small sizes.
The overall tone is assertive and kinetic, with a forward-leaning stance that reads as fast and competitive. Its thick, compact shapes project confidence and urgency, giving headlines a loud, promotional feel without looking decorative.
The design appears intended to deliver a modern, motion-driven display sans that stays highly legible while maximizing visual impact. It prioritizes strong silhouettes, consistent slant, and rounded geometry to create a loud, contemporary voice for branding and promotional messaging.
The font maintains a uniform, cohesive color across lines of text, and the slant adds motion even at large sizes. Tight internal spaces and strong outer contours make it especially effective when set with generous tracking or in short phrases.