Sans Normal Itbal 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Vito' by Dots&Stripes Type, 'LCT Picon' by LCT, 'Belle Sans' by Park Street Studio, 'Performa' by Resistenza, 'RF Dewi' by Russian Fonts, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, display impact, approachable tone, modern branding, strong legibility, rounded, geometric, soft corners, high weight, open counters.
A heavy, rounded sans with broad proportions and smooth, geometric construction. Curves are built from generous arcs and near-circular bowls, while joins and terminals stay clean and minimally shaped, giving the letters a sturdy, even rhythm. Counters are relatively open for the weight, and the lowercase maintains a straightforward, contemporary structure with a single-storey a and g, compact shoulders, and simple, blocky stems. Numerals follow the same robust, rounded logic with clear silhouettes and consistent thickness.
Best suited to headlines, posters, packaging, and branding where a strong, friendly sans is needed. It also works well for short UI labels or signage when ample space is available and impact is prioritized over dense text economy.
The overall tone feels bold and approachable—confident without looking severe. Its rounded geometry and large interior spaces give it a friendly, contemporary voice that can lean energetic and promotional when set large.
The design appears intended to deliver maximum visual impact with a warm, modern personality, using geometric roundness and sturdy letterforms to stay legible and recognizable at display sizes.
At larger sizes the forms feel smooth and cohesive, with a strong, poster-like presence. The combination of wide capitals and rounded lowercase creates a dynamic texture in mixed-case settings, emphasizing a contemporary, slightly playful character.