Sans Normal Itrur 3 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Kyber Ricon' by TypeClassHeroes (names referenced only for comparison).
Keywords: sports branding, racing graphics, headlines, posters, gaming ui, sporty, tech, speed, aggressive, retro, impact, motion, branding, headline, display, oblique, extended, rounded, blocky, compact.
A heavy, extended oblique sans with large, rounded counters and smoothly curved bowls paired with brisk, angled terminals. The letterforms lean strongly forward and show consistent, low-contrast stroke thickness, with squared-off cut-ins and wedge-like ends that emphasize motion. Curves are broad and inflated (notably in C, G, O, Q, and e), while diagonals and horizontals keep a tight, engineered rhythm. Numerals follow the same forward-slanted, chunky construction, with simplified, robust interior shapes for strong impact at display sizes.
Best suited to high-impact display work such as sports identities, racing or automotive graphics, gaming titles, and bold promotional headlines where the slanted, extended forms can convey speed. It can also work for short UI labels or packaging callouts when a dynamic, attention-grabbing voice is needed, but its width and weight make it less appropriate for dense body text.
The overall tone is fast and forceful, projecting a sporty, performance-oriented attitude. Its forward slant and blunt, aerodynamic shaping evoke motorsport and action branding, while the smooth rounding keeps it approachable rather than harsh. The result feels modern with a distinct retro-futuristic edge.
The design appears intended to deliver maximum punch and motion in a clean sans framework, combining rounded geometry with aggressive forward-leaning terminals. It prioritizes instant recognizability and energetic presence, aiming at branding and display contexts where speed and strength are central themes.
Spacing appears intentionally compact and the wide stance gives words a strong horizontal footprint. Distinctive angled terminals and flattened joins create a consistent "swept" silhouette across uppercase, lowercase, and figures, helping maintain uniform texture in short headlines and marks.