Sans Normal Kekaz 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'ITC Franklin Gothic LT' by ITC, 'Classic Grotesque' by Monotype, 'Belle Sans' by Park Street Studio, 'Ordina' by Schriftlabor, 'Kommon Grotesk' by TypeK, 'LFT Etica' by TypeTogether, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, energetic, modern, impact, momentum, display, emphasis, modernity, oblique, compact, blocky, smooth, rounded.
A heavy, oblique sans with compact proportions and broad, low-contrast strokes. Letterforms are built from sturdy geometric masses with smoothly rounded curves and blunt terminals, producing a dense, high-impact texture in lines of text. Counters stay relatively open for the weight, while joins and bowls remain simple and clean, emphasizing solidity over delicacy. Numerals and capitals feel particularly robust, with consistent stroke thickness and a forward-leaning stance that keeps spacing tight and rhythmic.
Best suited to large-scale applications where strong presence is needed, such as headlines, posters, and bold brand statements. It also fits energetic categories like sports and fitness identities, apparel graphics, and packaging that benefits from a compact, forceful typographic voice. For longer passages, it works most effectively in short bursts, subheads, or callouts where density and emphasis are assets.
The overall tone is assertive and kinetic, with a distinctly sporty, headline-driven attitude. Its strong slant and thick shapes convey urgency and momentum, reading as confident and extroverted rather than refined or quiet.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning personality, balancing simple geometric construction with enough openness to remain readable at display sizes. It prioritizes strong silhouette, compact set, and energetic rhythm for attention-grabbing typography.
The italic construction appears integral rather than a mere slant, with angled verticals and diagonals that reinforce a fast, streamlined feel. The font maintains a consistent, no-nonsense geometry across uppercase, lowercase, and figures, favoring impact and immediacy.