Sans Normal Kadad 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mayberry' by Ascender, 'FF Sero' by FontFont, 'Akagi' and 'Akagi Pro' by Positype, 'Akwe Pro' by ROHH, 'Dalle' by Stawix, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, packaging, sporty, energetic, modern, confident, friendly, emphasis, speed, impact, clarity, display, slanted, geometric, rounded, soft corners, sturdy.
A heavy, slanted sans with rounded, geometric construction and smooth, continuous curves. Strokes maintain a steady thickness with little apparent modulation, producing a dense, solid color in text. Counters are generally open and round, and terminals are clean and unadorned. Proportions feel broadly contemporary and utility-minded, with a slightly condensed, forward-leaning rhythm that keeps lines compact and punchy.
This font performs best in display settings such as headlines, posters, brand marks, and promotional layouts where the slant and weight can carry emphasis. It can also work for short bursts of text—captions, callouts, or UI highlights—when a forceful, energetic voice is desired.
The overall tone is energetic and assertive, with a forward motion that reads as sporty and action-oriented. Rounded forms soften the weight, keeping it approachable rather than severe. The result feels modern and confident—well suited to messaging that wants to sound direct and upbeat.
The design appears intended to combine a contemporary geometric sans foundation with a strong italic slant for immediacy and motion. Rounded curves and consistent stroke weight suggest a focus on clarity and impact, prioritizing high-visibility communication over subtle typographic texture.
The italic angle is pronounced enough to be a defining feature, creating strong directional emphasis in headings. Numerals appear sturdy and highly legible at display sizes, matching the letterforms’ rounded, no-nonsense structure.