Sans Normal Goriy 7 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'European Sans Pro' and 'European Soft Pro' by Bülent Yüksel (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, energetic, modern, sporty, friendly, dynamic, speed, clarity, space-saving, headline, rounded terminals, streamlined, monoline, compact, clean.
A condensed, slanted sans with soft, rounded turns and mostly monoline strokes. Curves are smooth and open, while terminals are gently rounded, giving the forms a polished, streamlined look. Proportions are tall and compact, with tight internal spaces in some letters and a consistent, rhythmic texture in text. Numerals follow the same simplified, rounded construction, keeping the set visually unified.
Works well for headlines, subheads, and callouts where a compact, forward-leaning emphasis is desirable. It suits branding and packaging that want a clean, energetic personality, and can perform nicely in posters, UI highlights, and short editorial features. The figures and capitals are also appropriate for signage-style labels, product naming, and athletic or tech-leaning communications.
This typeface feels brisk and contemporary, with an energetic forward slant that suggests motion and momentum. Its tone is friendly and approachable rather than severe, making it suitable for communication that wants to sound active and modern. The overall impression is clean and efficient, with a subtle sporty or urban edge.
The design appears intended to deliver a fast, contemporary voice that remains readable at display and short-text sizes. The condensed proportions help conserve horizontal space while keeping a cohesive, even color in lines of text. Rounded shaping and restrained detailing aim to keep the style versatile and approachable for everyday graphic use.
Counters stay relatively open for a condensed style, helping words remain distinguishable in running text. The slant is pronounced enough to add emphasis without becoming script-like, and the overall spacing produces a steady, modern texture across lines.