Sans Normal Rekod 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Monto Grotesk' by Lucas Tillian, 'Helvetica Now' by Monotype, and 'Few Grotesk' by Studio Few (names referenced only for comparison).
Keywords: ui text, signage, headlines, branding, posters, modern, friendly, utilitarian, clean, approachable, legibility, versatility, modern neutrality, clarity, rounded, geometric, open counters, high legibility, straight terminals.
A robust sans with rounded, geometric construction and clear, even stroke weight. Curves are smooth and circular in characters like C, O, and G, while verticals and horizontals stay firm and stable, giving the design a dependable rhythm. Counters are generally open and generous, and joins are kept simple, producing crisp silhouettes at both display and text sizes. Figures follow the same straightforward logic, with wide, readable forms and clear differentiation between shapes.
This font is well suited to interface text, wayfinding, and general-purpose typography where clarity at a glance matters. It also holds up well in headlines and short marketing copy, offering a strong presence without relying on ornamentation.
The overall tone feels modern and practical, with a friendly neutrality that suits everyday communication. Its rounded geometry keeps it approachable rather than severe, while the sturdy structure suggests reliability and clarity.
The design appears intended as a versatile, contemporary sans that emphasizes legibility and consistency across uppercase, lowercase, and figures. Its rounded geometric forms aim to balance a technical, constructed feel with an accessible, friendly voice.
Proportions lean toward compact, efficient letterforms with consistent spacing and an even typographic color. Distinctive diagonals in letters like K, V, W, X, and Y add a slightly mechanical, engineered flavor without becoming stylized or decorative.